{"product_id":"pure-formance-firm-hold-gel-150ml-10970","title":"Pure Formance Firm Hold Gel - 150ml","description":"\u003cp\u003eMoisturizing hair gel that provides strong definition while enhancing shine \u0026amp; control  Applies a lightweight, non-flaking gel texture infused with glycerin to attract moisture \u0026amp; prevent dryness for a smoother style throughout the day  Strengthens structure using PVP \u0026amp; VP\/VA copolymers that deliver firm hold \u0026amp; defined shape without stiffness  Protects from UV exposure using UVA filters that help shield hair color \u0026amp; integrity under sun exposure  Soothes scalp \u0026amp; strands with antioxidant-rich botanicals like Scutellaria baicalensis root, licorice \u0026amp; boswellia extracts to support hair health over time  Enhances shine using sunflower seed oil \u0026amp; tocopherol that nourish strands while adding subtle luster \u0026amp; softness  Ideal for men \u0026amp; anyone seeking long-lasting hold in sleek, structured styles regardless of hair type or texture  Made in the USA\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Reg \/ 1","offer_id":46034980896959,"sku":"36262074304SB","price":117.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1149\/0198\/files\/36262074304.jpg?v=1787003125","url":"https:\/\/www.shopbuyweb.com\/products\/pure-formance-firm-hold-gel-150ml-10970","provider":"ShopBuyWeb","version":"1.0","type":"link"}