-A color-safe pH-optimized cleansing shampoo-Effectively cleanse while reducing frizz & tangles preserving color & enhancing shine-Developed with pH-optimized formula that helps prevent excess swelling of the hair cuticle during washing-The less is more formulation delivers a superior clean without compromise-The microbiome-friendly formula removes dirt & oil without disrupting the scalp’s natural protective barrier-Packed with plant-derived surfactants that deliver high-power cleansing to break down & remove dirt & oil-Gentle on hair & scalp mimics hair’s natural pH to reduce cuticle swelling-K18PEPTIDE helps reduce protein loss to keep hair feeling strong-Designed for damaged hair type