-A purple toning blonde-enhancing shampoo that instantly neutralizes brass-Moisture-rich formula boosts vibrancy softness & shine-Contains violet pigment & botanical extracts that brighten reversing brassiness & dull tones-Blended with squalene a super emollient that rehydrates hair & replenishes moisture balance-Infused with purple rice to condition hair & enhance shine-Safe for all hair types including colored & chemically treated-Vegan gluten-free & color safe