-A colour enhancing purple shampoo-Delivers salon results & experience at home-Developed with a Colour Protection System to care for & revive chemically treated hair & enhance colour vibrancy-Formulated with Purple Toning Pigment to neutralize brassy & yellow tones in blonde hair & increase cool tones-Infused with Dimethiconol that adds shine to brittle dull hair-Crafted with Rice Germ Oil that is packed full of vitamins & known to promote hydration-Contains Hydrolysed Pearl that is known to renew & tone-Scented with a delightful exotic fragrance-Ideal for both natural & dyed blonde hair-Sulphate-free